Reviews and testimonials policy
We do not show reviews, star ratings, testimonials or customer counts on this site yet, because we do not yet have customers who have agreed to be quoted. When we do, these rules apply:
- Only real customers, quoted word for word. We never write, buy, swap or invent reviews or testimonials.
- Nothing is shown without the customer's written permission: the exact text, the date, where it may appear, and how to withdraw it (any time, by email).
- We never pay for a review or ask for a positive one. Reviewers may get free labs to test TrueTest; they must say so, and if we show their words, we say so next to them.
- We never pick only the good ones: if we show reviews, we show bad ones too, and we never hide or delay a review because it is negative.
- Partners and reviewers we work with must label any commission or free access (#ad / affiliate).
- A testimonial is never presented as evidence that a strategy works: the evidence is the lab itself.
- Counters (for example "labs run this week") appear only with a real number from our own records and the date it was counted.
- For every testimonial we keep the permission, the date and the record of the customer's lab or order, and we remove it when they ask or if we find it is not genuine.
This follows the UK rules on fake and hidden incentivised reviews (Digital Markets, Competition and Consumers Act 2024; CMA guidance CMA208) and the CAP Code rules on testimonials. To report a review you think breaks these rules, email support@truetest.uk.