Headings that AI answers can lift

WebAISEO: free AI-search check Prices WebAISEO Terms For AI agents

Published 11 November 2026 · by TrueTest

AI answers quote short, self-contained passages. A page is easier to quote when its title says what it is, its headings are the questions people ask, and the answer sits right under each heading. Our check scores this in the readable-content area.

Check my headings free See a full example first

Type your address into the box at the top of the WebAISEO page: the Readiness basics check reads one public page and its robots.txt, sitemap and llms.txt, takes a few seconds, needs no sign-up and is free. The paid audits are described on the WebAISEO page.

What limits does the check use?

Check	Pass	Points
Page title	10 to 65 characters	4
Meta description	50 to 160 characters	3
Heading outline	exactly one H1 and at least two H2	5
Question sections	at least two H2 or H3 headings that end with a question mark (labelled emerging)	2
Language declared	a `lang` attribute on `<html>`	2

A before and after

Before: <h2>Our services</h2> followed by a long paragraph about the company.

After: <h2>How much does a boiler service cost in Leeds?</h2> followed by one sentence with the price range and what is included, then the detail. The question matches what people ask an assistant, and the first sentence is a quotable answer.

How should I write the answer under each heading?

Answer in the first sentence; explain after.
Use numbers and names where they are true: prices, places, dates, sizes.
Keep each section about one question, so a quote does not need the rest of the page.
Keep the text in the HTML (not added by JavaScript).

Do I need an FAQ section?

Not on every page, but where people really ask the same questions it helps twice: question headings for the check, and FAQPage markup that matches the visible questions (structured data).

More guides: Is my website visible in ChatGPT? · llms.txt checker: does my site need one? · AI crawler robots.txt checker · GEO and AEO audit: what it checks · Do noindex or nosnippet block AI answers? · AI readiness check as an MCP tool · Sitemaps, HTTPS and speed for AI crawlers · AI search optimisation vs classic SEO

Questions people ask

Why one H1?

One main heading says clearly what the page is about; several H1s make the outline harder to read for engines and screen readers alike.

Is a 70-character title wrong?

Not wrong, but engines often cut long titles; the check passes 10 to 65 characters.

Are question headings an official ranking rule?

No. They are labelled emerging: a practice that makes answers easy to lift, not a published rule.

Does the check rewrite my headings?

No. It lists what it found and the fix; the paid audit's Fix Kit includes suggested changes.